

Our Team
We think of our teams as 'one big family'
WE THINK OF OUR TEAM AS ‘ONE BIG FAMILY’
At Universal Cranes, our team is the foundation of everything we do. With more than 100 skilled professionals across Australia, Universal Cranes brings together a team with experience, precision, and dedication to safety on every job. From crane operators and engineers to project managers and admin staff, our team works together to deliver exceptional results, no matter the scale or complexity of the project.
Our strong safe operating record is a testament to the professionalism and training of our team. Every member is fully certified and committed to upholding the highest safety standards in the industry. We provide ongoing training, development programs, and clear safety protocols to ensure every lift is carried out with care, compliance, and confidence.
The Universal Cranes management team leads by example, providing strategic direction, operational excellence, and a culture that values integrity, collaboration, and continuous improvement. Whether it’s a local lift in Brisbane or a complex project in regional WA, our team works closely with clients to plan, execute, and complete every job to the highest standards.
We believe in empowering our people, recognising achievements, and fostering a positive, supportive work environment. The Universal Cranes team is proud to be part of a company that puts people and safety first.
Get to know our team below, Australia’s trusted lifting professionals.
Universal Cranes Team

MARK HAPPER

Ben Smith

Patrick Silver

Matthew Moller

Luke Brushe

Richard Schuster

Gordon Willlocks

MARK HAPPER
General Manager
Mark Happer returned to Universal Cranes in the General Manager role in 2017 after the completion of Smithbridge Australia contracts. Mark was the Operations Manager of Smithbridge Australia and has been a key member of the Smithbridge Group of companies for over 20 years. Prior to Mark’s appointment as Operations Manager, he successfully grew, the wholly owned subsidiary Universal Cranes Pty Ltd, to one of Australia’s largest privately owned crane hire companies as General Manager.
Mark also brings years of site and project management experience to this role from previous experience on a number of historical Smithbridge projects includ- ing the Otira Viaduct and Route PJK Expressway in New Zealand. Mark further refined his management skills as General Manager of Universal Cranes. Mark was responsible for managing and coordinating over 100 staff, growing the business and establishing additional branches.
Mark was responsible for the overseeing all projects and ensuring the successful delivery of project work. He was also responsible for the coordination of resources and personnel across the company’s projects.

Ben Smith
National Operations Manager
Ben Smith has been working with Universal Cranes since 2020 and is currently the National Operations Manager. Ben is known for exceptional leadership skills, comprehensive knowledge of lift engineering and a strong commitment to safety and regulatory compliance. Ben has a passion for optimizing operations, enhancing customer satisfaction, and driving business growth through innovative solutions and effective team management. Adept at navigating complex challenges and delivering outstanding results in a fast-paced and dynamic environment.
Ben possesses a comprehensive understanding of the construction industry, underpinned by his registration as an engineer and experience in design engineering, project management and contract administration across resource, industrial, and infrastructure projects.
In addition to his role at Universal Cranes, Ben has been a member of the Smithbridge Group Advisory Board since 2016. In this capacity, he contributes to the organization’s strategic vision and decision-making processes, leveraging his industry knowledge and leadership experience to guide long-term planning and innovation. Ben’s advisory role has further honed his ability to align operational strategies with overarching business goals, ensuring sustained growth and success for the company.

Patrick Silver
National Project and Heavy Lift Manager
Patrick Silver’s career in the construction and heavy lifting industry spans over a decade, characterized by increasing responsibilities and diverse project experiences.
Patrick began his construction career in site-based roles for various contractors, most notably as a site engineer during the construction of the Daunia and Caval Ridge coal mines in Central Queensland.
In 2014, Patrick joined Smithbridge, where he contributed to significant projects such as Star Mountain Plaza in Papua New Guinea and the Nambucca and Stingray Creek Bridges in New South Wales.
In 2017, Patrick transitioned to Universal Cranes, where he supported all areas of the business in his role as Lift Engineer and subsequently as Sales and Engineering Manager.
For the past three years, Patrick has led the Projects and Heavy Lift branch at Universal Cranes. In this position, he and his team have provided critical support to numerous clients by developing and implementing heavy lift solutions for a wide range of projects.

Matthew Moller
Brisbane Branch Manager
Matthew Moller began working at Universal Cranes Brisbane Branch in July 2007. Initially, he was part of the crane crew, operating a Franna for five years. He then advanced to operating slew cranes for the next seven years.
In 2019, Matt transitioned into an office role as a crane & Sales supervisor, a position he held for a year. In November of 2021, Matt was promoted to Operations Manager for the Brisbane branch.
In January 2024, Matt became the Branch Manager of Universal Cranes Brisbane Branch.

Luke Brushe
Central Queensland Manager
Luke Brushe, a born and bred Gladstone local, boasts over 25 years of experience in the crane industry. He has worked on a diverse range of sites including residential, industrial, refineries, and large-scale construction projects.
Throughout his career, Luke has operated cranes of various sizes, from Frannas to 1350t crawler cranes, developing skills in lift planning, job scoping, and optimizing fleet capabilities to provide the best service possible.
Luke joined Universal Cranes Gladstone in April 2019, initially as part of the crane crew before transitioning into Sales and Supervision. His dedication and leadership led to his promotion to Operations Manager of the Central Queensland Branch in November 2020.
As of March 2025, he has been appointed Branch Manager, where he continues to lead a dedicated team focused on customer satisfaction.

Richard Schuster
Roma Branch Manager
Since its launch in 2014, Universal Cranes Roma has been a cornerstone of the Surat Basin community, delivering unparalleled lifting solutions. As someone who began my journey here as a Rigger and worked my way up to Branch Manager, I’ve had the privilege of witnessing—and contributing to—the growth and evolution of our branch firsthand.
Over the past decade, we’ve built more than just infrastructure; we’ve built relationships. From domestic projects to large-scale civil and mining operations, our customers trust Universal Cranes Roma to deliver professional, reliable, and safe services. This trust has been the foundation of our success and fuels our ongoing commitment to excellence.
At Universal Cranes Roma, we take immense pride in representing a brand synonymous with quality and professionalism. Our highly skilled team shares a passion for meeting and exceeding expectations, ensuring every project is completed to the highest standards.
As Branch Manager, I’m proud to lead a team that upholds these values and contributes to the reputation of Universal Cranes in the Surat Basin. Together, we’re not just lifting loads—we’re elevating the standards of service in our industry and strengthening the communities we serve.

Gordon Willlocks
North QLD Managing Director
Gordon Willocks started work for John Smith Contractors (Group Managing Director Albert Smith’s father) in New Zealand as a teenager and has been part of the Universal Cranes family from the very beginning. Gordon has experience in wharf, bridge and foundations construction.
He spent 11 years in Guam working as Operations Manager for Universal Cranes sister company Smithbridge. Gordon moved to Brisbane with his family in 2004, taking up the post of Operations Manager for the flagship Universal Cranes Brisbane operations. An energetic and engaging leader, Gordon again relocated to North Queensland as the owner and operator of the Universal Cranes Townsville branch. Gordon manages an industry-leading crane hire business in North Queensland, continuing to grow in a challenging economic environment.
Group Support Team

ALBERT SMITH

OLIVER MARTIN

DASHELLE BAILEY

SHANE YOUNG

KEVIN BALL

SAM PAAKKI

CRAIG WELCH

ALBERT SMITH
GROUP MANAGING DIRECTOR
Albert has over 30 years of experience in the crane and construction industry. As a passionate engineer, entrepreneur and crane enthusiast, Albert led the rapid expansion of Universal Cranes from a small pick and carry hire business to a leading national crane company. Albert’s vision has always been to combine the power of a national crane hire company with the passion and service levels of a family business.
Albert has worked closely with the local shareholders of the Universal Cranes branches in the establishment of their businesses, and continues to provide ongoing mentoring and support. Albert is a dynamic leader and talented engineer who leads his national Universal Cranes team to provide innovative lift engineering and crane hire solutions.

OLIVER MARTIN
GROUP CHIEF EXECUTIVE OFFICER

DASHELLE BAILEY
GROUP MANAGER, STRATEGY & GROWTH

SHANE YOUNG
CHIEF FINANCIAL OFFICER

KEVIN BALL
GROUP MANAGER, SAFETY & SYSTEMS

SAM PAAKKI
GROUP MANAGER, INFORMATION TECHNOLOGY
Sam Paakki is the Group Manager of Information Technology at Smithbridge Group, directing strategic IT development, deployment, and security. With over 25 years of experience in IT management and cybersecurity, he leads critical ICT modernization and cloud adoption efforts. Since his start in October 2023, Sam has been key to the Connected Crew Program, significantly boosting operational efficiency and safety. His previous roles at Seymour Whyte Constructions and Downer Group involved managing large IT projects that enhanced both IT and business operations. Sam holds a Bachelor of Information Technology from the University of Queensland and a Master of Information Technology and an MBA from Queensland University of Technology (QUT). He is also a Fellow of the Institute of Managers and Leaders ANZ, recognized for his leadership in IT management.
Sam’s strategic vision and leadership ensure Smithbridge Group remains at the forefront of technological innovation, improving IT system usability, adoption, and operational excellence, thus maximizing the return on IT investments.

CRAIG WELCH
GROUP MANAGER, EQUIPMENT AND MAINTENANCE
Craig has been with the Smithbridge Group since 1997, building his career from the ground up. He began as an apprentice crane mechanic and went on to lead the maintenance team at Universal Cranes for 18 years. With a lifetime of hands-on experience in heavy equipment and crane maintenance, Craig stepped into the role of Group Manager – Equipment and Maintenance in 2024. He now oversees maintenance strategy and asset performance across all Group operations, bringing deep industry knowledge and a practical approach to every challenge.
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